André de Wet

Cape Town-based André de Wet helps companies grow and launch products and solutions in the mobile, commerce, and e-commerce fields. He has been the keynote speaker at, among others, AfricaCom (twice), CGCSA (Consumer Goods Council of SA), eCommerce Africa Confex (three years in a row), Retail World Africa and headlined at Google’s Start-up Grind.

Andre de Wet is, however, equally excited when speaking about human potential and the challenges entrepreneurial business leaders face. He likes to get philosophical about the wide scope of opportunities available to us, be it on a personal level or with challenges faced each day in business. He has a passion for everything digital and how it can, does, and will change our lives – and how to use this to aggressively grow businesses.

Some career highlights include recently heading up iflix Africa, part of iflix (the world’s leading sVOD service for emerging markets), where he grew the company to 80+ staff across 5 African countries in just over a year. This streaming media service is now live across a multitude of African territories with a continental audience of more than 5 million subscribers.

Before that, he built the website and mobile app, PriceCheck to be the 5th most visited e-commerce website in Africa. In 2013, the PriceCheck app was voted ‘the best mobile app internationally’, beating 150 000 other entrants from across the world. In S.A. this app went on to be voted the MTN ‘Business App of the Year’ and had more than a million app downloads in its first year. In December 2015, while under André’s leadership, PriceCheck was selected as one of South Africa’s top25 companies to work for by Fast Company magazine.

Currently, he heads up Flood, a VC-funded scale-up rewriting and defining digital commerce in emerging markets via large marketplaces for the SuperApp agenda of Telco, banks, and Neo-banks across 4 continents.

(They recently won Fintech Startup of the Year: Sub-Saharan Africa)

When he is not aggressively growing businesses, André calls the Northern Suburbs of Cape Town home, where he resides with his wife, 2 sons, and daughter. Besides a passion for art collecting, he manifests an enjoyment for extreme sports and bucket list items which also saw him setting up a Guinness World Record in Kiteboarding in Cape Town in 2016 and crossing the Himalayas on a motorbike in 2017